Where to Shop Fashion in Seoul (2025 Guide)
Seoul has become one of the world’s hottest fashion capitals. From vintage streetwear in Hongdae to luxury boutiques in Cheongdam-dong, the city offers a unique mix of affordable thrift finds, indie designers, and runway-ready luxury.
If you’re planning your Seoul shopping trip, here’s a complete guide to the best areas, must-visit shops, public transport access, price ranges, and insider tips.
1. Best Areas for Fashion Shopping in Seoul
Hongdae – Vintage & Street Style
- Vibe: Youthful, artsy, indie.
- Shops to Check Out: Vinbro, Vintage Santa, Hide Bunker, Louis Vintage.
- Opening Hours: Most open from 12:00 – midnight (some 24hr).
- Price Range: From ₩5,000 thrift tees to curated vintage at ₩100,000+.
- How to Get There: Hongik Univ. Station, Exit 9 (Line 2 / AREX)
Dongmyo Flea Market – Treasure Hunting
- Vibe: Crowded, budget-friendly stalls.
- What to Expect: Piles of secondhand clothes, quirky finds, bargaining.
- Opening Hours: 10:00–19:00.
- Price Range: ₩1,000–₩20,000.
- How to Get There: Dongmyo Station (Line 1 & 6) Exit 3
Seongsu-dong – The Brooklyn of Seoul
- Vibe: Industrial-turned-hipster.
- What to Expect: Indie Korean designers, curated vintage, concept stores.
- Price Range: ₩50,000–₩200,000.
- How to Get There: Seongsu Station (Line 2)
Itaewon – International & Eclectic
- Vibe: Multicultural, bold fashion.
- What to Expect: Global imports, reworked vintage, unique finds.
- How to Get There: Itaewon Station (Line 6)
Gangnam & Cheongdam – Designer Luxury
- Vibe: Upscale, glossy, luxury-driven.
- What to Expect: Flagship boutiques (Dior, Chanel, BOON THE SHOP).
- Opening Hours: 11:00–20:00
- How to Get There: Apgujeong Rodeo (Bundang Line) or Cheongdam Station (Line 7)
2. Must-Visit Vintage Shops
- Vinbro (Hongdae) – Branded vintage, streetwear staples.
- Vintage Santa (Hongdae) – Supreme, Burberry, open until midnight.
- Louis Vintage (Hongdae) – Affordable racks, open 24h.
- Hide Bunker (Hongdae) – Retro sports jerseys.
- Page One (Hongdae) – Two floors of curated vintage.
- Seoul Vintage (Jongno) – Affordable outerwear & denim.
3. Modern Fashion & Trendy Streets
- Garosu-gil (Sinsa) – Designer boutiques, chic cafés.
- Apgujeong / Cheongdam – Luxury flagships.
- Dongdaemun Fashion Mall – Night shopping until 5AM.
- Goto Mall (Express Bus Terminal) – Endless underground bargains.
4. Suggested Itinerary
- Morning: Hongdae vintage shops.
- Afternoon: Seongsu designer boutiques.
- Evening: Garosu-gil & Cheongdam luxury.
- Late Night: Dongdaemun night malls.
Can’t Travel? Shop Korean Streetwear Online
If Seoul isn’t on your itinerary, you can still embrace authentic Korean-inspired streetwear at G-Denim. Our collections feature oversized fits, wide-leg silhouettes, distressed denim, and other streetwear essentials inspired by Seoul fashion. With G-Denim, you can channel the energy of Seoul street style no matter where you are.